Example: Advanced Personas

Purpose

This example demonstrates how to represent multiple personas within a journey, including global and inline definitions. It shows how traits, metrics, and emotional responses can be modelled in Experience Notation.

Features Demonstrated

Global persona definitions
Inline persona experiences within events
Use of Traits:, Metrics:, Experience:, and Adaptation:

Annotated Example

EBNF-Version: 1.1
Syntax-Version: 1.0
Journey-Title: Persona Showcase
Journey-Description: Demonstrates persona-driven modelling across multiple events

Persona: Knowledge Seeker
  Traits: { expertise="intermediate", patience="moderate" }
  Experience: Curious but cautious
  Metrics: { confidence=6 }

Event: Search for Help
  Step: Submit question
    User: Knowledge Seeker
    Action: Types query into search bar
    UI-Element: Support Portal

  Step: Read article
    User: Knowledge Seeker
    Action: Skims through documentation
    UI-Element: Help Article

  Persona: Knowledge Seeker
    Experience: Becomes slightly frustrated
    Adaptation: Skips to FAQ section
    Metrics: { patience=low }

Event: Contact Support
  Step: Open chat window
    User: Knowledge Seeker
    Action: Starts live chat with support agent
    UI-Element: Live Chat Interface

  Persona: Knowledge Seeker
    Experience: Feels reassured by human interaction
    Metrics: { confidence=8 }

What You Can Learn

How to structure reusable personas outside event blocks
How to express internal states and changes in a step-by-step journey
When to apply Metrics: and Adaptation: to reflect user shifts

Continue to External Personas for linking users across systems or data sources.